14 March 2021
Web Design
Google’s algorithms are constantly adapting to invent new ways of instantly connecting web users with quality content.
However, a few trends in web development and content marketing are standing their ground while others fall by the wayside.
Ensuring a site looks the part is the first hurdle; making sure that it loads quickly enough and has an accessible user interface is the second. The final and most important consideration is how info-rich the content is.
Being one of the Gold Coast leaders in content marketing and website development, Rent-a-Website consistently keeps up to date with web design Gold Coast trends to provide the best possible service for our clients.
This article will share six of the top reasons why web design without high-quality web copy is a recipe for disaster.
6 Reasons Why Quality Content Matters For Web Designers and Developers
1. Good Content Primarily Determines the Success of Your Website
There is little use in bringing all the key visual, typography and aesthetic design trends to your website if it is left at the bottom of the ranking pile because it fails to do what should be the number 1 priority behind any website.
Just so we are clear, that priority should be organically driving traffic to the site and providing value once the potential client or customer has landed on it - whether that be information or products.
Without SEO content, search engines don’t have enough data to index and rank pages properly, meaning that few potential customers will be directed to the website. Typically successful SEO content consists mainly of written content with video, audio, video, and images.
Some of the best ways to increase the content on a website to improve the SEO include writing blog posts and articles, sharing case studies and white papers and writing lengthy product descriptions.
Try to avoid replicating information already out there, even if that is just by covering it from a different perspective. The best web copy is over 1,000 words in length, readable to a large audience, in a consistent tone with your brand, and keyword-rich. Also, be careful not to overstuff your keywords - you can't trick search engines that easily.
2. Good Content Builds Trust with Your Consumers
Just because digital transactions are part and parcel of 2024 living, that doesn’t mean that consumers blindly trust anyone with an e-commerce page.
Consumer trust is still a massive part of the consumer journey, and you can help them along the journey by focusing on providing meaningful information instead of just promotional content.
It is also important on the website, to acknowledge the pain points of the customer and elaborate on how the products and services provided can resolve them.
With all content marketing and website development, the trick is to provide value BEYOND the product or service.
3. It is An Opportunity to Share Your Values
As consumers are starting to pay more mind to which businesses they fund with their purchases, content marketers need to step up to the plate and get into the hearts and minds of ethical consumers by sharing their ethos.
Consumers love to see companies that share their values; use every opportunity to make yours known.
- Are you a carbon-neutral company?
- Do you only use locally sourced and organic ingredients in your products?
- Are you championing positive social change?
- How are you providing value to your community?
- Is your company environmentally conscious?
Behind every company is the initial motivation to bring quality to the consumer, whether that is through selling cosmetics, running a dog sitting service or running an online antique store.
Use the site as a platform for content that puts a reader’s mind at ease about anxieties that usually arise when purchasing a service or product.
Using the dog sitting as an example, let the potential client know exactly what they can expect from your service and your relationship with animals which goes beyond your CV.
4. Content Sells Products & Services
Content is the best way to bring high-value customers to a website. In this context, high-value customers are customers most likely to complete a transaction on an e-commerce store or make a service enquiry.
First, extensive background research is needed to know who to target and what appeals to that target audience. Once that is established, web developers and web copywriters should define the persona for the site
No given website will appeal to everyone; the trick is to be as appealing as possible to your target audience. This can be done via engaging calls to action and value-driven slogans.
5. Search Engines Love Fresh Content
One major mistake many business owners make when having a website developed is thinking that once the main info around a business is on a website, the hard work is over. That is not the case.
Search engines love content that is frequently updated and added. One of the best ways around this is by creating a blog section on the website which keeps potential customers up to date with moves in the given niche and industry.
Your web developer should always regards each page as a new potential entry point for a connection between the consumer and the product or service.
6. Get Visual & Go Viral
Algorithm appeasing content doesn’t always have to appear in text form. Important information can also be expressed via infographics, videos, and other inventive forms of multimedia.
Custom-made videos are a great way to convey information concisely and engagingly. Once the videos are uploaded to the website, they can also be shared on social media and streaming sites such as YouTube and Vimeo for a better chance of viewers finding the content and then being directed back to your website.
When it comes to the images, utilise them so they can capture the page viewers’ interest and retain it to avoid losing a potential customer to your competitors' site.
Hire a Professional Web Designer Gold Coast for Your Web Development
When hiring a web designer on the Gold Coast, look for an expert in content-rich web design; such as Rent-a-Website which is utilised by many businesses across the Gold Coast and beyond for cost-effective web development.
We know what it takes for a website to hit those all-important high positions on search engine result pages, drive new traffic to your website and lead to valuable conversions.
If you want to make the best first impression, get in contact with a member of our consultancy team today to ask about our affordable web design packages.
